In honor of Hispanic Heritage Month, we're introducing you to some of Texas' incredible Latina entrepreneurs. Meet Wicks & Wonder Candle Co.!
JC: Wicks & Wonder Candle Co. is my small batch candle business. I make hand-poured candles and home fragrances with the environment in mind. My candles are made of domestically grown soy wax, phthalate-free fragrances, essential oils and eco-friendly materials. All of my candle jars are reusable and shipping material is plastic-free. My target customer is eco-conscious and appreciates simple yet effective home fragrances that will enhance the space.
JC: I started to make my own candles because could never find any that would burn correctly or the fragrances would give me a headache. I investigated the process of how candles are made and the different varieties of wax, fragrance oils and dyes. In my process, I learned that most big brand candles are mass-produced with profit in mind, not quality ingredients. Once I had an understanding of what kind of candle I wanted as a consumer, I started testing with empty pasta jars until I was happy with the result. I love that my candles are made with quality in mind and still affordable. I am a small business owner, but I am a maker first and always keep my customers’ experience in mind with everything I make.
JC: My inspiration started with my own curiosity. The name Wicks & Wonder is based on the idea that you can have practicality (Wicks) and curiosity (Wonder). I also get inspiration from other small business owners and the community I’ve found with this experience, specifically, other woman-owned businesses. I’ve met so many incredibly talented women on my journey and they inspire me with new ideas or by having someone to relate with.
JC: At the moment, my goal is to reach my regular customers on a consistent basis. I would love to be featured in a local shop with likeminded makers and creators. I would also love for Wicks & Wonder to expand on home fragrance options like diffusers or travel products.
