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Leecy The Tooth Plug

Meet The Founder: Lizette Wiggins

In honor of Hispanic Heritage Month, we're introducing you to some of Texas' incredible Latina entrepreneurs. Meet Leecy The Tooth Plug!


Tell us about your business!

LW: Leecy The Tooth Plug creates smiles! We offer some of the most trending cosmetic services, from teeth whitening sessions to tooth gems. Tooth gems have always been the hot accessory since the 90’s, but thanks to famous celebrities and models, including Drake, Kendall Jenner, Ariana Grande and Hailey Bieber, they are making an even larger impact in today’s time. Tooth gems are 100% lead free, Swarovski crystals that glue on to your tooth/teeth. The tooth gem application process is completely harmless, no drilling is involved. The A2 composite that is used for braces is what used to apply the tooth gem; all products are completely safe for your teeth. You can choose one tooth gem, two tooth gems or even spice it up a bit more with a design – flower, butterfly, outlined tooth, cherry, disco ball and more.

Teeth whitening is the perfect way to brighten up your smile. Services come in four sessions – 30 minutes, 45 minutes, 60 minutes and 90 minutes. The hybrid gel used is safe for your teeth and glides on each tooth smoothly leaving an intense white with long lasting results. Teeth whitening and tooth gems are great for pre teens, teenagers and adults.

Leecy The Tooth Plug welcomes you to come in as you are. Don’t feel insecure because you think you don’t have the best teeth. I don’t judge, I only boost. After your service, you will leave with the prettiest smile, feeling even more confident than ever!

How did you decide to start your biz?

LW: My name is Lizette. I am 21 years old and was born and raised in San Diego California. I moved to Dallas in 2016 my sophomore year of high school. I love being with my family! I’ve always been a family person since I was born. I have one brother, but growing up in a Hispanic household I have a big family with a lot of cousins who I also consider my brothers and sisters. In 7th grade I remember taking health class and one day the dentist decided to visit our class. Since then I’ve always been in love with teeth. I was fascinated and I knew right then and there I wanted to create smiles. For a little I did go to school for dental hygienist, but unfortunately I had to stop because of money troubles, but I didn’t let that stop me. When I started seeing pictures of tooth gems and teeth whitening I was instantly in love as it just brings out that shine in your smile regardless if you have straight teeth or not. I started looking for classes and signed up ASAP. After taking the course I realized it was something I love to do. The fact that I can create a smile leaving my client happier than ever, that’s when I knew I had to start my own business.

Who inspires you?

LW: Growing up, I never had the best teeth. I was always so insecure about my teeth. I never wanted to smile and was always covering my mouth, until I got braces in middle school. Thanks to my mom, that’s when I started building my confidence. My old insecurities inspired me to help other people build confidence to remember that they are beautiful as they are, but we can always make room for improvement!

What’s next for your business?

LW: The next step for Leecy The Tooth Plug is to build clientele, perfect my craft, and take the time to learn from other businesses. In 2022, I want to grow my business, offer courses to others on how to do teeth whitening and tooth gems and learn how to make custom grillz.


Connect with HER:

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Her Texas is on a mission to shine a light on the diverse female founders that make Texas great. Meet this local founder and others just like her at the Social Chica Pop Up Event! To learn more about the Her Texas movement and get involved here.