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Jazzy’s Tacos

Meet The Founder: Jazmin Lara

In honor of Hispanic Heritage Month, we're introducing you to some of Texas' incredible Latina entrepreneurs. Meet Jazzy's Tacos!

Tell us about your business!

JL: We are a family-owned and operated small business that offers authentic, Mexican birria antojitos such as tacos, quesadillas, tortas and more. We take pride in serving our customers great quality food, cooked with love and full of flavor to make their taste buds go wild and leave them craving for more. We are grateful for those who give us the opportunity to serve them and their loved ones as we believe good food brings family and friends together. We believe great food causes full tummies and happy hearts. Our goal is to keep reaching and serving people of all nationalities with our passion. We don’t just want to gain customers…we want to build relationships.

How did you decide to start your biz?

JL: During quarantine, me and my kids were craving birria quesa tacos as they were trending on all of the social media platforms. My husband, Jose Lara, decided to cook some birria to satisfy our craving. I captured some videos and pictures to share on Facebook how finger licking good they were. They were so good that we requested more and my husband made more the following weekend. Once again, I uploaded captured videos, pictures and this time created a TikTok to share. Friends started suggesting in the comments that my husband should cook some more so that they could buy some tacos. At the time, my mother was visiting and as I was reading the comments out loud she suggested it was a great idea to start cooking for others! She encouraged my husband to test the waters and offered  to support us. So we took a leap of faith and a year later, we are here living out what we believe is God’s plan and our hearts are beyond grateful for all the love and support we receive daily.

It’s been a very gratifying and humbling experience. We are “Jazzy’s Tacos” because of all of those who have extended so much love to us (we can feel and see the love and believe me…we cry). My husband is the chef behind the birria, my mother is the one who makes the salsas and helps my husband work the griddles, our three kids (from our 5 year old all the way up to our 20 year old) all help when we serve. Me, Jazmin or as many call me “Jazzy”, am in charge of all the garnish cutting LOL. I am in charge of doing all the marketing and building relationships with our customers. When people find out my husband is the main cook they wonder why “Jazzy’s Tacos” and I share with them that he is the one that chose the name. He said not only was Jazzy a catchy name, but I am the first point of contact or what he calls the “face of the business” and he loved it like that. My husband and I always dreamed of someday owning a restaurant, but we never imagined this would be how it would all get started. We are still not an actual restaurant, but we are looking forward to what’s ahead as we continue to pursue our dream and trust God to lead the way.

Who inspires you?

JL: We are striving to leave a legacy for our kids and their kids. They are our inspiration.

What’s next for your business?

JL: We are looking forward to expanding into a food truck or establishment. We also want to expand our menu as well. We want to serve more than birria. We want to offer all kinds of authentic Mexican antojitos.

Connect with HER:

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Her Texas is on a mission to shine a light on the diverse female founders that make Texas great. Meet this local founder and others just like her at the Social Chica Pop Up Event! To learn more about the Her Texas movement and get involved here.