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3824 Cedar Springs Road #254 Dallas, TX 75219

Latina women owned businesses in Texas

ROUND #5: The Social Chica Women-Owned Businesses

Say hello to some of the incredible women-owned businesses powering The Social Chica’s latest pop-up experience in Dallas.

In honor of Women’s History Month, Her Texas is thrilled to partner again with The Social Chica to shine a light on female entrepreneurs of color in North Texas. 



Founder: Ashlee Aldrete
My City: Fort Worth
I sell custom/seasonal door mats in three different sizes. My target customers are women. I wanted to get more crafty and make something that I personally would use. I initially made one for my home and I was hooked. I then started making them for my family. My husband encouraged me to try to sell them and that’s how my business began.
Woman owned business in Texas
Before starting Dashly, I was not a very creative person. I would watch tutorials on all kinds of things and start something but never finish. When I completed my first door mat a spark lit up inside me and I knew this was going to be a hobby that I would love forever.

My Inspiration: My husband and kids. My husband has been behind me one hundred percent and encourages me every single day. My kids love to come with me to events when I am able to take them.

What’s Next: I would like to see my marketing get better. That’s a major focus. I would also love to do a DIY door mat class and or party.



Founder: Marisela Gutierrez-Meyer
My City: Cedar Hill
We are a local pet bakery offering homemade treats and cakes. Our target customers are pet parents and happy pets. This business was started due to my fur baby Daisy who has an allergy which led to extensive research taking place to find the best treats for her. My husband and I had spent so much money on allergy injections, changing pet foods and we eventually figured out it was the treats that we were feeding Daisy that was causing the allergies.
Pawl’s takes great pride and care for each and every paw customer, using only the best ingredients. We also donate a proceed of our purchases to our local pet shelter to help with food, cleaning supplies and medical services. Our vision is to cater to all four-legged animals and make them as happy as we make our pups.
My Inspiration: Our Lab/Pit mix Daisy

What’s Next: Expand into caring for prize show dogs and providing more nutritious and beneficial products for all fur babies.



Founders: Gabby Nixon

Our City: Dallas

I own a small crafts business that features tumbler cups, snow globe cups, and other small resin items. I started a balloon business prior to COVID then the pandemic hit and i needed something else to not only help supplement my income, but to help keep me busy and manage my anxiety! I began creating tumblers, fell in love with making them and the rest is history.


My Inspiration: My mother and grandmother; two amazing sting women who worked tirelessly to give their children everything.

What’s Next: I would love to open an online store.



Founders: Estephania Garcia

Our City: Dallas

Estephania Designs LLC is a boutique design and marketing studio focused on creative and result-driven solutions for companies and brands. We specialize in brand identity, graphic design, and social media marketing. Our target customers are Latina, women-owned businesses that are either starting out their business or have been in business for 1-5 years and are looking to rebrand and strengthen their social media presence.


Art has always been my way of expression. Growing up, I would dream about being a fashion designer, but when I got to high school I decided to pursue a career in graphic design. After those four years, I decided I wanted to continue to grow in this field in college, but to also expand within the creative industry. I sold my first logo at the age of 18 as a freshman in college, but it wasn’t until my junior year that I decided to launch my own brand and promote my services online. At first, it was just freelancing to help me pay my way through college, but deep inside, I always knew I didn’t want to depend on a 9-5 job for the rest of my life after I completed my degree. A full-time job was never something I would get excited for as it was always a feeling of working for someone else’s dream instead of my own.

Freelancing as a college student allowed me to build my creative portfolio and opened many doors for me before graduating. I was offered many internship opportunities, mostly all paid. During my senior year of college, I had my first full time job as a graphic designer and it was terrible. My mental and physical health were damaged. My work was never fully valued and the environment was not human at all. This was when I was completely disappointed in corporate America and decided it was time to take the risk and dedicate myself full time to my dream so I could grow and expand my audience. I have not looked back since then. I now work with my ideal clients and get to help my Latin community do the same. Helping my clients develop the brand of their dreams and attract their ideal clients, while increasing profits makes me feel overwhelmed with happiness and encourages me to keep going.

Our Inspiration: I get inspired by all of the other Latina women thriving to make a name for themselves in this country and make a living doing what they love.

What’s Next: I plan to launch my digital shop this year where women entrepreneurs will be able to find many useful resources, templates and more to save them time and help with their business. I also plan to get more involved with my Hispanic community so I can be a resource to them without being afraid of language barriers, budget, etc.


Founder: Vivian Ong
My City: Dallas
I work as a holistic financial planner. My services include but are not limited to: retirement planning, investments, annuities, life insurance, long-term care insurance, estate planning, business succession planning, reviewing financial portfolios, etc. My target customers are young individuals/families who are interested in building wealth and older individuals/families who interested in preserving wealth.

I am a native Los Angeles girl who went to business school in Atlanta and ended up as a high school math teacher in Dallas. When I was a teacher, I always took one day a week where I would teach my students about financial literacy; the topics ranged from budgeting, saving, investing, credit scores, to paying off debt. Although I did not want to leave the classroom (I loved my students dearly), my students were actually the ones who encouraged me to start my financial planning business. They told me that the information I was teaching them was incredibly valuable and needed and that I had to do this as a living to help as many people as I could. Thus, I left the classroom to become a financial planner.

I am bilingual and also conduct business in Mandarin! If you have any questions about your financial situation or even just want to connect, please do not hesitate to reach out. 

My Inspiration: My mother. From a very young age she taught me the importance of financial literacy and how to save, invest, budget, and build wealth in a sustainable way. So much knowledge and so many financial decisions are made by men in society, but my mother told me it is equally important that I have the same amount of financial knowledge as most men do, if not more. Knowledge is power, and in the world of financial planning, we want as much knowledge as we can get!

What’s Next: I want to empower 100 new individuals and families with concrete financial knowledge and plans, especially women, in 2022. Whether that is young women/families building wealth, or older families looking to have a sustainable retirement, I want to empower as many people as I can with knowledge.


Founder: Norma Elizabeth Garcia
My City: Arlington and Duncanville
We offer outpatient mental health services including individual, family and couples counseling. Play therapy is also offered for children ages 3 and up. Monthly support groups are offered for preteens, teenagers and parents.
I have always had a passion for helping people. As a clinical social worker, I assist individuals with discovering their strengths and solutions to dealing with life’s circumstances. I assist families with achieving healthier relationships, communication, and effective coping skills. I also provide parents with the skills necessary to communicate clearly and effectively with their children. Counseling occurs within a supportive and non-judgmental environment, where clients feel safe to discuss issues within their lives. I assist clients with various therapeutic processes, including solution-focused, cognitive behavioral and play therapy.
During the past thirteen years. I have worked as a clinical social worker in schools and nonprofit organizations, where I provided both individual and group therapy to individuals struggling with depression, anxiety, life transitions, family conflict, child abuse, and domestic violence. During this time, I realized I wanted to create a space specifically for the Spanish-speaking community who often find challenges in accessing resources in their community and with a provider who accepts their insurance.
Currently, MSSW interns from University of Texas at Arlington School of Social Work are completing their master level internships and they all speak Spanish and are creating an impact in our community in Arlington. We even have clients driving almost an hour to our offices to access the resources that we have. I feel blessed to get to train the next generation of social workers. 

My Inspiration: My family inspires me. When I was younger, I wish that my family had known about counseling services. I created my business to remove the stigma and educate our community about what outpatient mental health really means. God placed the desire in my heart to help people in our Latin community. Through this inspiration, I believe they should have to equal access to mental health services no matter what medical insurance they may or may not have.

What’s Next: I would like to see my business grow so that we cab serve more people with counseling services. I also want my business to become a social media awareness platform for mental health. There is only one of me, but if I can reach more people through social media and be helpful to them, I would consider myself successful in reaching that goal.

Her Texas Texas Women


Join Her Texas on 3/14 for our monthly networking event, Network The State, to connect and meet with other Texas-based entrepreneurs and business professionals.

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